We build Facebook and Instagram campaigns that find cold audiences, build desire, and convert at scale — from awareness to purchase.
Book a Free Audit CallMeta advertising — across Facebook and Instagram — is one of the most powerful paid channels when done right. The problem is most brands waste budget on broad targeting, weak creative, and campaigns that never get past the learning phase.
We take a different approach. Every campaign is built on deep audience research, scroll-stopping creative, and a full-funnel structure designed to take cold prospects from first impression to purchase — with full ROAS transparency throughout.
Six pillars that turn Meta into your most reliable revenue channel
We go beyond interests. Lookalikes, custom audiences, behavioural layers — we find your exact buyer on Meta before they find you.
Ad creative is 70% of performance. We plan, brief, and iterate on scroll-stopping formats — static, video, carousel — designed to convert.
Cold traffic to warm retargeting to hot conversion — every campaign stage has a purpose. No wasted spend at any stage of the funnel.
We capture the 97% who don't convert first time. Pixel-based and list-based retargeting sequences that bring buyers back.
Post-iOS 14 tracking is broken for most brands. We set up server-side events, CAPI, and UTM structures that give you real data.
You see exactly what's working. Custom dashboards with blended ROAS, CPL, CAC, and revenue attribution updated in real time.
Four steps from audit to scaling profitable campaigns
We dig into your customer data, competitors, and Meta's audience tools to map exactly who to target and with what message.
We build a full creative suite — static images, video scripts, carousels — tailored to each funnel stage and audience segment.
Campaigns go live with structured A/B tests. We test audiences, creatives, and placements simultaneously to find winners fast.
Once we have data, we scale what's working and kill what isn't. Budget is moved to the highest-performing ad sets weekly.
Real results from real campaigns
A UK fashion brand was running Meta ads in-house with inconsistent results. We rebuilt their full-funnel structure, refreshed creative, and implemented server-side tracking.
A B2B SaaS company needed pipeline from Meta. We built a lead gen funnel with gated content, lookalike audiences from their best customers, and a retargeting sequence.
A retail brand with zero Meta presence wanted to drive both online and in-store revenue. We ran conversion campaigns alongside local awareness ads.
“We tried three agencies before Gromatrics. The difference is they actually understand creative and tracking — not just budgets. ROAS went from 1.2 to 3.1 in six weeks.”
“Our CPL was killing us. Gromatrics rebuilt our Meta funnel from scratch, brought in proper lookalike audiences, and our sales team now has more leads than they can handle.”
“I was sceptical about Meta after wasting money in-house. Eight months later, Meta is our highest-performing channel. The reporting is completely transparent — I know exactly where every pound goes.”
Book a free 30-minute audit. We'll review your current Meta setup and tell you exactly what's leaking revenue.
Book a Free Audit Call