We build Facebook and Instagram ad campaigns that target your ideal buyers, stop the scroll, and convert — consistently and profitably.
Book a Free Audit CallFacebook and Instagram Ads let you put your brand in front of exactly the right people — defined by their interests, behaviours, demographics, and past interactions with your business. Unlike Google Ads which capture existing demand, Meta ads create it.
Done right, Meta advertising is one of the most powerful tools for growing a business. Done wrong, it burns budget fast with little to show. The difference is strategy, creative, and relentless optimisation.
Gromatrics handles everything — audience research, creative strategy, ad production, funnel setup, and weekly optimisation — so your campaigns consistently turn cold audiences into paying customers.
We combine precise targeting with scroll-stopping creative to build campaigns that compound over time.
We build custom, lookalike, and interest-based audiences to ensure your ads reach people most likely to buy — not just scroll past.
We develop ad concepts and copy that cut through the noise of a busy feed — because the best targeting in the world can't save a bad creative.
We build awareness, consideration, and conversion campaigns that work together — warming cold audiences and retargeting warm ones efficiently.
Through continuous testing of audiences, creatives, and offers, we systematically drive your cost per lead or sale down over time.
Proper Meta Pixel, Conversions API, and event tracking from day one — so you always know exactly what your ads are generating in revenue.
Clear, plain-English reports every week showing reach, cost per result, ROAS, and what we're doing next to improve it.
A proven process that builds momentum — from first launch to scaled revenue.
We research your ideal customer, map out your funnel, and build a creative strategy aligned to each stage — awareness, interest, and conversion.
We set up campaigns, install tracking, produce ad copy and creative briefs, and launch a structured testing campaign within 7 business days.
We run structured creative and audience tests every week — identifying winners fast and cutting losers before they eat budget.
Once we have proven creative and winning audiences, we scale spend with confidence — expanding reach while protecting your cost per result.
Real campaigns, real numbers. Here's what Facebook Ads management looks like in practice.
Rebuilt Meta funnel from scratch — new creative angles, audience segmentation, and retargeting flows. Scaled from £3k to £15k/month in ad spend while maintaining ROAS.
Replaced broad interest targeting with custom audiences built from CRM data. New creative focused on a specific pain point reduced CPL dramatically.
Built a full Meta funnel — video awareness ads, lead magnet campaigns, and retargeting sequences — to fill a high-ticket programme from cold traffic.
Businesses that trusted us to grow their revenue through Facebook and Instagram Ads.
"Our Facebook Ads cost-per-lead dropped 40% in the first month. We'd been running the same tired creatives for a year — Gromatrics completely changed the approach."
"They scaled our Meta spend 5x without touching our ROAS. I didn't think that was possible. The creative strategy was the key — completely different from what we were doing before."
"Gromatrics filled my high-ticket coaching programme in 6 weeks using Facebook Ads. I'd tried two other agencies before and got nothing. These guys actually know what they're doing."
Everything you need to know before getting started with Facebook and Instagram Ads.
We recommend a minimum of £1,500–£2,000/month in ad spend to generate enough data for meaningful optimisation. Smaller budgets can work for some niches, but we'll advise honestly on your specific situation during the free audit call.
We develop the creative strategy and write all ad copy. For visuals, we can work with assets you have, brief your creative team, or recommend trusted creative partners. We'll be upfront about what you need before we start.
iOS privacy changes reduced Meta's tracking accuracy, making many campaigns less efficient. We counter this with Conversions API setup, first-party data strategies, and broader audience approaches that work within the new landscape.
Most clients see early results within 2–3 weeks of launch. Facebook's algorithm needs time to optimise — the learning phase typically takes 1–2 weeks. Expect the first 30 days to be iterative, with strong performance typically from week 5–6 onwards.
Instagram Ads are managed through Meta Ads Manager alongside Facebook — they share the same platform. We optimise placements across both feeds, Stories, and Reels based on where your audience engages most.
If performance falls below agreed benchmarks, we conduct a full creative and audience audit, test new angles, and report back with a clear action plan. We never go quiet when results are underperforming — that's when communication matters most.