🔍 Google Ads Management

Capture buyers the moment they search for what you sell.

We build and manage Google Ads campaigns that reach high-intent customers, cut wasted spend, and deliver measurable ROI — month after month.

Book a Free Audit Call
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What is Google Ads management?

Google Ads puts your business in front of people who are actively searching for exactly what you offer. Unlike social media ads that interrupt, Google Ads capture demand — your ad appears at the exact moment someone searches for your product or service.

But running Google Ads profitably is hard. Most businesses waste 40–60% of their budget on the wrong keywords, audiences, and bidding strategies. That's where we come in.

Gromatrics manages every part of your Google Ads account — from campaign architecture and keyword strategy to ad copy, landing pages, and continuous optimisation — so your budget works as hard as possible.

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Why Google Ads with Gromatrics

We don't just run ads. We build a revenue engine that gets smarter every week.

🎯

Intent-driven targeting

Reach people who are actively searching to buy — not just browsing. Higher intent means higher conversion rates and lower cost per acquisition.

💰

Zero wasted spend

We audit and eliminate irrelevant keywords, poor-performing placements, and budget leaks so every pound works harder for your business.

📈

Proven ROI tracking

Full conversion tracking setup — calls, form fills, purchases. You'll know exactly what every pound of ad spend is generating in revenue.

Fast results

Google Ads can generate qualified leads and sales within days of launch. No waiting months for results — we move fast and iterate faster.

🔬

Continuous testing

We run structured A/B tests on ad copy, audiences, and landing pages every week — always finding the next performance improvement.

📊

Transparent reporting

Weekly reports that show what matters — clicks, conversions, revenue, and ROAS. No vanity metrics, no jargon. Just numbers that mean something.

How we run your Google Ads

A structured process that removes guesswork and focuses everything on revenue.

1

Audit & strategy

We audit your existing account (or start fresh), research your competitors, and map out the highest-value keyword opportunities for your business.

2

Build & launch

We build campaign architecture, write conversion-focused ad copy, set up tracking, and launch — typically within 5–7 business days.

3

Optimise weekly

Every week we review performance data, adjust bids, pause underperformers, test new angles, and push budget towards what's working.

4

Scale revenue

Once we find winning campaigns, we scale spend confidently — expanding into new keywords, audiences, and ad formats to compound your growth.

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Results we've delivered

Real campaigns, real numbers. Here's what Google Ads management looks like in practice.

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eCommerce

Online retailer: From break-even to profitable in 60 days

Inherited a Google Ads account spending £8k/month with a 0.9x ROAS. Rebuilt campaign structure, eliminated 60% of wasted spend, and launched Shopping campaigns.

4.2x ROAS
Up from 0.9x in 60 days
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B2B Services

B2B software: 3x qualified leads at same budget

Restructured campaigns around high-intent keywords, rewrote ad copy to qualify leads upfront, and built dedicated landing pages per service line.

3x leads
Same monthly budget, triple the pipeline
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Local Services

Local business: Cost per lead cut by 52%

Introduced location-based targeting, call extensions, and negative keyword lists that eliminated irrelevant traffic eating up the budget.

-52% CPL
Cost per lead halved in 45 days

What our clients say

From eCommerce to B2B — businesses that trusted us with their Google Ads.

★★★★★

"Gromatrics took our Google Ads from break-even to 4.2x ROAS in 60 days. They actually understand the numbers — not just the clicks."

S
Sarah K.
eCommerce Founder, London
★★★★★

"Within the first month they'd already identified £3,000 of wasted spend and reallocated it. Our pipeline doubled without increasing budget."

J
James P.
Director, B2B Software Company
★★★★★

"Finally an agency that shows me revenue, not just impressions. Our cost per lead is down 52% and the quality of enquiries is miles better."

D
David M.
Owner, Local Services Business

Common questions

Everything you need to know before getting started with Google Ads.

How much do I need to spend on Google Ads?

We work with budgets from £1,500/month upwards. The right budget depends on your industry, competition, and goals. We'll recommend a starting budget during your free audit call based on what we know works for your sector.

How quickly will I see results?

Most clients see their first leads or sales within the first 1–2 weeks of launch. It typically takes 4–6 weeks to fully optimise a campaign and reach peak performance as we gather conversion data.

Do you manage Shopping, Search, and Performance Max?

Yes — we manage all Google Ads campaign types including Search, Shopping, Display, Performance Max, and YouTube Ads. We recommend the right mix based on your business type and goals.

What does your management fee cover?

Our management fee covers full campaign strategy, build, and ongoing optimisation — including weekly reporting, A/B testing, ad copy, and conversion tracking setup. Your ad spend goes directly to Google, separate from our fee.

Do you need access to my existing Google Ads account?

Yes. We'll request manager access to your existing account so we can audit it and take over management. If you don't have an account yet, we'll set one up for you.

How do I know my campaigns are performing?

You'll receive a weekly performance report showing spend, clicks, conversions, cost per lead, and ROAS. We also set up a live dashboard so you can check results any time.

Ready to scale? Let's talk.

Book a free 30-minute Google Ads audit. We'll show you exactly where your budget is being wasted and how to fix it — no strings attached.

Book a Free Audit Call