Facebook & Instagram Ads

Find Your Next Customer
Before They Find You.

We build Meta campaigns that pull cold audiences into your funnel and convert them into paying customers — with creative strategy, precise targeting, and zero wasted spend.

M+Ad spend managed
40%Avg CPL reduction
3.8xAvg ROAS
20+Active clients

LIVE CAMPAIGN SNAPSHOT

Return on Ad Spend
4.1x↑ 28%
Click-Through Rate
4.3%↑ 2.1x
Cost Per Click
AED 1.80↓ 44%
Purchase Conv. Rate
6.2%↑ 19%

* UAE fashion brand · 60-day window

What We Do

Full-Funnel Meta Ads Management

From cold prospecting to warm retargeting, we build Meta campaigns that move people from scroll to sale — across Facebook and Instagram.

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Facebook Ads

Prospecting, retargeting, and lookalike campaigns built on Facebook — the most powerful targeting network on the planet. We structure campaigns by funnel stage and let data drive every budget decision.

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Instagram Ads

Feed, Stories, and Explore placements engineered for visual impact. We match creative format to placement and audience temperature so your ads feel native, not intrusive.

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Reels & Video Creative

Short-form video is where Meta campaigns win or die. We script, brief, and advise on Reels creative that stops the scroll in the first 3 seconds and drives action — not just views.

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Retargeting & Remarketing

Re-engage website visitors, video viewers, and past purchasers with tailored messages by funnel stage. We segment audiences precisely so the right creative hits the right person at the right moment.

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Pixel & CAPI Setup

Full Meta Pixel and Conversions API implementation before any campaign goes live. Accurate attribution is non-negotiable — we make sure every purchase, lead, and event is tracked and reported correctly.

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Reporting & Strategy

Monthly reports in plain language — ROAS, CPL, purchase value, and creative performance. Plus a strategy call every month so you always know what is working, what we are cutting, and what comes next.

$2M+Ad Spend Managed
40%Average CPL Reduction
20+Active Clients Globally
10+Years Combined Experience
The Process

From First Brief to First Sale

Four steps. No fluff. No endless onboarding. A clear path from audit to revenue.

01

Free Audit

We review your existing account, Pixel setup, audiences, and creative. If you are starting fresh, we build a launch strategy. Either way, you leave with a clear picture before spending a dirham.

02

Creative Strategy

Audience mapping, funnel architecture, creative briefs, and Pixel or CAPI implementation. We build the full system — not just the ad — before anything goes live.

03

Launch

Campaigns go live with full tracking active. First 30 days we test creative angles, audiences, and placements fast — cutting losers quickly and scaling what converts.

04

Scale

Weekly optimisations, creative refresh cycles, audience expansion, and monthly strategy reviews. We compound improvements over time instead of letting accounts plateau.

Why Gromatrics

Creative-First. Data-Driven.

Meta Ads live and die by creative. We take both the strategy and the numbers seriously so neither lets you down.

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Creative Strategy, Not Just Management

Most agencies run your ads. We help you win on creative. We write briefs, advise on hooks, and analyse creative performance so you know exactly which angles are converting and why.

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Pixel & CAPI Before Anything

We will not run a single campaign until tracking is airtight. Full Pixel and Conversions API setup means your data survives iOS changes and you always know what is actually converting.

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Multi-Market Experience

We have run Meta campaigns across UAE, Saudi Arabia, UK, and US. CPMs, audience behaviours, and creative preferences vary significantly across these markets. We account for that from day one.

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No Boosted Posts. Ever.

Boosting posts is not advertising — it is donating money to Meta. Everything we run goes through Ads Manager with proper campaign objectives, audience segmentation, and conversion tracking in place.

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Arabic & English Campaigns

We run bilingual Meta campaigns for UAE and KSA markets. Arabic copy, localised creative direction, and audience targeting built for GCC buyer behaviour — not a translation of an English campaign.

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Transparent Reporting

Monthly reports with the numbers that actually matter to your business — revenue, leads, ROAS, CPL, and creative performance. No vanity metrics. No hiding behind reach and impressions.

FAQ

Common Questions

We typically work with clients spending AED 5,000 (,350) or more per month on Meta Ads. Below that, the data volume needed to exit the learning phase and optimise properly is too low. If you are below that range, book a call anyway — we will give you an honest answer.

You provide the raw assets — product photos, videos, brand guidelines. We handle the creative strategy, briefing, copywriting, and ad formatting. If your creative library is thin, we will tell you exactly what to shoot and why, so every piece of content has a clear purpose in the funnel.

Meta campaigns typically need 2-4 weeks to exit the learning phase. After that, meaningful CPL and ROAS data starts to emerge. Expect 30-45 days for reliable performance signals. We set honest timelines upfront and share data weekly so you are never in the dark.

Always. Your Business Manager, ad account, Pixel, and all campaign history belong to you. We work inside your account — we never hold data or campaigns hostage. Leaving should never be complicated.

Yes. We run fully bilingual campaigns in English and Arabic for UAE and KSA markets. This means native Arabic ad copy, localised creative direction, and audience targeting built around GCC buyer behaviour — not just a translation of an English campaign pasted into a new ad set.

Strategy, campaign setup, Pixel and CAPI implementation, weekly optimisations, creative performance analysis, monthly reporting, and a strategy call. Your ad spend goes directly to Meta — we do not mark it up. Our fee covers the expertise and time we put into the account.

Get in Touch

Book Your Free Audit

No pitch. No fluff. Just a clear, honest growth plan for your Meta Ads.

💬 Message us on WhatsApp